The Missing Link in Agentic Commerce: Automated & Trustless Rewards
In the rapidly evolving era of agentic commerce, shopping agents automate purchases on behalf of customers. While payment processes are seamlessly integrated, rewards redemption often remains a manual, missing link in the workflow.
The Challenge
Current loyalty program management solutions were not built for this agentic future. These legacy systems are typically heavily manual, requiring significant human intervention for reward management and redemption.
They operate on centralized, often siloed databases, which lack the transparency, immutability, and interoperability essential for autonomous agent transactions.
While unclaimed liabilities remain a common pain point for businesses, the emergence of agentic commerce introduces a new, fundamental challenge: the demand for full, autonomous automation and trustless execution that traditional systems simply cannot provide.
